Allison Frye
Professional Profile
Utilizing my 20+ years of marketing and project management experience and my psychology education to grow businesses and manage teams through mentorship and servant leadership.
Beyond the Resume
While I could list the accomplishments I have achieved in my twenty-year professional career & fifteen years of mental health advocacy, I’ve realized that explaining “who I am” is more important than detailing how I may be able to help an organization or business.
I possess the skills, education, and experience to excel in any role I pursue. Yet, having been in the hiring seat numerous times, I recognize that many others likely share similar qualifications. What sets me apart is my professional background, passion for making a meaningful impact, dedication to continuous learning, and commitment to fostering a positive and inclusive work environment.
What truly sets me apart is “who I am” —my unique personality, values, and approach.
“Who I am” is what makes me stand out in the crowd of faceless resumes & LinkedIn connections.
100% Authentically "Me"
Being a “life-long” student of Psychology, I love to share that:
My Personality Type is ENFJ-A:
- Extraverted
- Intuitive
- Feeling
- Judging
- Assertive
100% Authentically "Me"
My Predictive Index Score is:
Collaborator
A Collaborator is a friendly, understanding, willing, and patient team player.
The “geek-girl” in me proudly identifies as a Hufflepuff:
- Loyal
- Hard-working
- Patient
- Fair
- Just
- Modest
Personal Leadership Philosophy
I am a firm believer in maintaining a great group culture. Nurturing a positive group culture is a true passion of mine, and I have successfully created a great team atmosphere with diverse teams located all over the world.
There are also many points in the EOS system and the HPWP management styles that I incorporate into my leadership. These tools allow for structured leadership without reinventing the wheel on processes.
With two degrees in psychology, I also work to get to know the personality type of each person I interact with (junior or senior to me) and develop a communication style that works in their comfort zone for the most productive and truly meaningful working relationships.
Delivering Excellence
I have built a career focused on Delivering Excellence by wearing many hats over the years. I have over ten years of experience in content development and digital marketing for a broad range of B2B & B2C clientele in the automotive, medical, SaaS, and home services industries, as well as 20 years of experience with maintaining successful client relationships and in marketing as a whole. In each of my previous job experiences, I have performed all assignments with a high degree of skill and professionalism.
My ability to manage relationships well is paramount to completing projects, leading a group with excitement, and collaborating with peers.
Core Competencies & Skills
- Project Management
- Human-created SEO Content
- Excel in Software Training
- Proven Success with Upsells
- Process & Technology Driven
- Passion for Client Experience
- SEM (SEO & PPC) Campaigns
- Social Media Advertising
- Multiple Vertical Marketing
- Hiring & Team Fulfillment
- Customer Relationship Expert
- Digital Traffic Acquisition
- Podcast Marketing & Creation
- Digital Advertising
- Strategic Planning
- Leadership Motivation
- Revenue/Profit Enhancement
- CRM/Customer Service
- Business Development
- Brand Alignment
- WordPress Development
- Contract Management
- Marketing Trends Analysis
- Account Management
- Budget Forecasting
- Capacity Planning
- Marketing Automation
- SEO Content Development
- SEO Strategy Development
- B2B & B2C Marketing Strategies
Education & Skills
LIBERTY UNIVERSITY | Lynchburg, VA
- Master of Science in Criminal Justice: Forensic Psychology |
9/11/2019 – 3.8 GPA/Summa Cum Laude
- Master of Science in Criminal Justice: Forensic Psychology |
LIBERTY UNIVERSITY | Lynchburg, VA
- Bachelor of Science in Interdisciplinary Studies-Business and Psychology | 5/9/2015 – 3.48 GPA/Cum Laude
CORNELL UNIVERSITY | Online
- Credentialed in Wellness Counseling | 2023
Current Certifications
Where there is a WILL to improve… there is a PASSION to learn.
GOOGLE CERTIFICATIONS | Ongoing Training
SEMRUSH CERTIFICATIONS | Ongoing Training
HUBSPOT CERTIFICATIONS | Ongoing Training
LINKEDIN LEARNING CERTIFICATIONS | Ongoing Training
Tools I Love
- WordPress Management Systems
- GA4 (though I do still miss Universal Analytics)
- SEMRush
- SurferSEO (& other NLP tools)
- AHREFS/Moz/SpyFu
- Screaming Frog
- Hootsuite/Cloud Campaign/and Similar
- Constant Contact/Mailchimp/and Similair
- HubSpot/Salesforce/Zoho/and Similar
- Project Management software experience
- TeamWork/ClickUp and Similar
- Whatagraph/DashThis & Other Reporting Platforms
- Canva/Descript/Riverside Recording
- I even like ChatGpt when used responsibly!
Certifications & Training
Google Certifications & Course Completions:
- Google Analytics
- Google Ads Display
- Google Ads Search
- Tag Manager Fundamentals
- Google Business Profile (formally GMB)
HubSpot Certifications:
- Inbound Marketing Certification
- Content Marketing Certification
- CMS for Marketers
- Email Marketing
Professional Recommendations
Not only is Allison highly knowledgable about digital marketing (and SEO in particular), she is also extremely down-to-earth. Her attention to detail is remarkable and she is a selfless, approachable leader. She was wonderful as our Account Manager Engineer, designing and streamlining our processes and making them easy for us to learn and implement. She truly is a rock star, and I’m immensely grateful for our time as colleagues.
Allison is an excellent project manager with a wealth of digital marketing knowledge. Her ability to build strong relationships with clients and teammates makes her a wonderful person to work with.
Allison is a former colleague and a pleasure to work with. She is an excellent communicator and has a great way of connecting with clients. In addition to her client-facing strengths, she is a team player and worked strategically with fellow employees across multiple teams, from associates to executives (spicy sense of humor included!) Subsequently, Allison displayed a track record of not only meeting her client’s needs but exceeding them – both analytically and anecdotally. She would be a great asset to any organization!
Get In Touch
Thank you for your interest in my professional experience! Please contact me if you have additional questions!